YouTube has over one billion users and nearly a third of all people online have signed up for it. Every single day, people watch hundreds of millions of hours of content. Through mobile alone, YouTube manages to reach
more people between 18-49 than any cable TV network in the US.
YouTube is actually the second biggest search engine in the world. This is huge because it means that you can get almost as much traffic from YouTube as you can from Google. But unlike Google, YouTube is all about
video which gives you the option to really engage your viewers in a more powerful way. Video is fantastic for marketing because it grabs attention and is highly engaging. What’s more, is that video can get a point across
much more quickly and efficiently than an article can.