Your list is a lifeline in many ways. It’s a way to reach out to new potential customers as well as stay in touch with the customers you have now and making sure they continue to be your customers. Just having a list of
names and contact information isn’t what creating a list is about. It’s about growing a list of potential customers. This requires a bit of creativity and work on your part. You not only have to reach out to people, but you have to reach out to the RIGHT people.